Yeah, I see both sides of this journey. GoPro is following the same cycle as Dell.
Company starts with a new innovative product for the people. People love it, profits soar, each year products get better and better. Investors knock on door and want a piece of that pie. Company goes public and this is where the focus changes from customer centric, to generate shareholder value. They have been chasing that train ever since and have not been able to catch up.
Go Pro was at $86.00 a share in 2014. Now its $8.84!!! They are tanking. Go Pro is fighting every angle to protect their brand to survive. Those loans need to get paid off, and they are not generating enough revenue to do so. With the most recent recall of the Karma drone, I think that might be the death blow.
Classic case here of rapid expansion in a narrowing market. Not imagining far enough in the future to maintain your market share. Everyone has a Hero camera, why would I want another one?
That drone should have come out last year not in 2016. They missed the window and DJI slammed it shut with the Mavic, and now with the recall, there's no more hope for the Karma.
Watch, GoPro will be bought up by another company in the next two years or cease to exist.
Funny how that works. You start the journey, capture the market, and end up being the first on the block to loose it all!!